Microsoft has announced a new version of its search engine Bing, which incorporates the latest in artificial intelligence.
The overhaul deploys OpenAI’s ChatGPT technology, which has taken the world by storm since its launch last year.
The move is by far the biggest threat Google has seen to its dominance in web search – and marks the beginning of an AI arms race between the companies.
“The race starts today,” Microsoft boss Satya Nadella said.
